Blastr Green SteelGreen transition proceeds with the right written and visual communications
Norwegian company Blastr Green Steel is in the process of establishing green steel production in Finland. The project is of the largest scale in the industry. Due to the low-carbon production of steel, the project will significantly advance the green transformation.
Our customers’ challenge was to 1. crystallize the benefits of the project both in Finland and worldwide for a launch video, 2. to communicate the project in a positive and informative way, and 3. to grow the publicity and good image of the project in the Nordic countries. The diversity, size and schedule made the challenge both difficult but also interesting.
Solution
ILME designed and scripted the concept video for the project, and crystallized the core messages for a second video that was used in the project launch and in later promotions. With the help of the videos, the different stages, goals and benefits of the project and the strong message of the green transition got the positive coverage it deserved with the greater audience.
The design process began with a creative meeting, in which the needs and goals for the project were established. In the same meeting, the decision to make a concept video was made. According to the base understanding, the true importance, benefits and most relevant parts of the project were clarified. This made it easy to turn them into a story and a script.
We designed the messaging, imagery, script and video structure together with Blastr Green Steel representatives and Fama Consulting Oy Ltd. The 3D animation was done by Artpix Oy. Tight co-operation between different bodies made sure that the project was concluded as planned, in time.
The process has been very easy and professional. It has been a joy to work with you!
Big thanks to the whole team for great work on a tight schedule! You immediately got what the whole project is about, and how and with what content the whole thing is taken forward. The process has been very easy and professional. It has been a joy to work with you!
Minna Sundelin, Fama Consulting Ltd
The Blastr Green Steel project has garnered a lot of attention both in domestic and international medias.
Success
The Blastr Green Steel project has garnered a lot of attention both in domestic and international medias. The visual and informative video has helped make the project known to target audiences both during the launch and along the project proceeding.
The messages crystallized by ILME are fit for a longer time frame. Alongside the messages, the visualizations emphasize the project’s meaning for Finland and for the Green Transition worldwide.
- the messaging for the project launch
- 3D-animated video: planning and script in English and Finnish
- storyboard and visualization of the project video
Website: blastr.no
Hashtags: #decarbonizedsteel #greentransition #challengingsteelindustry
Blastr Green Steel
Blastr Green Steel focuses on lowering carbon dioxide emissions in the value chain of steel by developing local, sustainable, and scalable steel production value chains. Blastr plans to cut 95 percent of the CO2 emissions of its end products compared to traditional methods by using local materials, fossil free energy and by utilizing circular economy principles in the whole value chain.
The company is establishing a pellet factory in Norway as well as a green steel factory and integrated hydrogen production facility in Finland. The company is expected to grow into one of the biggest industrial start-ups in the Nordics. Established in 2021, Blastr is a part of Vanir Green Industries investment company.
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