Peikko GroupReaching the Optimal Outcome with an inspiring hybrid construction concept
Peikko Group is known worldwide as the leading global supplier of slim floor structures, wind energy applications and connection technology for precast and cast-in-situ construction. Moreover, Peikko is also claiming space as the expert and forerunner of combining timber, steel and concrete in hybrid construction. In 2022 Peikko launched the PUUCO® family of products for hybrid construction. The new product launch needed a campaign around it to introduce the idea of hybrid construction to a larger audience.
Solution
We had designed the two earlier large campaigns of Peikko Group and worked on Peikko’s circularity, sustainability and hybrid themes as well as the PUUCO® family of products. Therefore, we had a good base understanding for designing the hybrid construction campaign.
The Peikko definition of hybrid construction is to increase safety, speed, space and sustainability by efficiently combining different materials, components and structural frame systems for the optimal outcome. This sparked the message Optimal Outcomes – the reason for Peikko Group to develop hybrid construction. Optimal Outcomes was the perfect message to inspire an all-encompassing campaign and content plan, which we also made into reality, one month at a time.
What we did
The concept and campaign plan included, for example
- Concept plan
- Messaging hierarchy
- Target audience benefits
- Target audience messaging
- Visual badge for hybrid building
- Main visual for the campaign
- Content strategy and content calendar
- Designing the campaign webpage
- Content production for website
- Producing campaign content, incl. interviews, specialist articles and blog posts
- Planning and producing the PUUCO® product launch incl. 3D images
Peikko Group
Peikko Group Corporation is a leading global supplier of slim floor structures, wind energy applications and connection technology for precast and cast-in-situ construction. Peikko’s innovative solutions offer a faster, safer, and more sustainable way to design and build.
Peikko has sales offices in over 30 countries in Asia-Pacific, Europe, Africa, the Middle East, and North America, with manufacturing operations in twelve countries. Peikko generated a turnover of EUR 314 million in 2022. Peikko is a family-owned and managed company that employs about 2,000 professionals. Peikko was founded in 1965 and is headquartered in Lahti, Finland.
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