References

Danfoss Power Solutions designs and manufactures, for example, open circuit pumps, cartridge valves, hydraulic integrated circuits (HIC) and different controllers and displays. These solutions are offered under Danfoss Power Solutions’ Controls Division, which consists of four separate business units. The aim of the project was to create a unified business division identity for Controls Division. A special request from the customer was to create a narrative to act as the basis for all communications at different touchpoints.

“Working on the Controls Narrative project with the team at ILME has been an exhilarating journey. Right from the start, they grasped the essence of the brief and approached the project with unwavering enthusiasm, while also providing a well-defined structure. The ILME team’s professionalism and commitment were evident as they delivered on their promises within the timeframe and on budget. The impact of this project work has been remarkable for our Business Unit in Danfoss Power Solutions.”, say Michelle Leanne Rohrlack, Division marketing, Danfoss Power Solutions and Mairead Walsh, Marketing specialist, Danfoss Power Solutions.

Danfoss Power Solutions offers the most comprehensive and cutting-edge orbital motors portfolio in the market. When a brand campaign was needed to boost awareness, a literally groundbreaking approach was taken to achieve instant impact. Combining strong visual storytelling with equally strong messaging effectively conveys the idea of Danfoss Power Solutions as the leading player on the market.

“ILME has been an invaluable partner in our journey to create awareness around our new and groundbreaking orbital motors portfolio. The ILME team not only fully understood our brief but also transformed it into a captivating story that exceeded our expectations. Working with ILME is always a refreshing and unique experience, providing us with the assurance that our vision is in capable hands”, says Giacomo Fragassi, Strategic marketing manager at Danfoss Power Solutions.

Peikko Group is known worldwide as the leading global supplier of slim floor structures, wind energy applications and connection technology for precast and cast-in-situ construction. Moreover, Peikko is also claiming space as the expert and forerunner of combining timber, steel and concrete in hybrid construction. In 2022 Peikko launched the PUUCO® family of products for hybrid construction. The new product launch needed a campaign around it to introduce the idea of hybrid construction to a larger audience.

Valtra updated their strategy at the beginning of 2020. Together with the update, Valtra also needed to renew their brand identity to align with the new strategic goals. A new generation of Valtra tractors, as well as a new model range, the G Series, were launched virtually in autumn 2020. This virtual launch provided an excellent opportunity to reveal the new brand identity. An important goal of the renewal was to standardize the Valtra brand identity in the Brazilian market.

Norwegian company Blastr Green Steel is in the process of establishing green steel production in Finland. The project is of the largest scale in the industry. Due to low-carbon production of steel, the project will significantly advance the green transformation.

Our customers’ challenge was to 1. crystallize the benefits of the project both in Finland and worldwide for a launch video, 2. to communicate the project in a positive and informative way and 3. to grow the publicity and good image of the project in the Nordic countries. The diversity, size and schedule made the challenge both difficult but also interesting.

The growing demand in the mining industry for both manned and automatic breaker boom systems was Ramboom’s starting point for developing the XROCK system. The challenge was to create an interesting and commercial concept for a technology product, which would resonate with international target groups in large mining countries.

Ristek’s recognition outside the Finnish market was low. Ristek wanted to strengthen their foothold in the market, to support their internationalization project, and to increase awareness of their software. Until now, Ristek had only operated in the relatively small domestic market, where all the players know each other, and personal meetings are of great importance.

Stalatube is a family company out of Lahti, Finland, who manufactures diverse and highly developed stainless steel hollow sections, profiles, and components. Stalatube has the world’s largest product range for square and rectangular hollow sections.

In 2019 Stalatube was in dire need of insightful marketing communications to help with communicating the company’s new strategy, the new factory in Poland and the sustainability actions of Stalatube. As importantly, the brand and employer image of Stalatube needed to be developed to help with the ever-growing need for recruitment.